Making Your Non-Profit Work Better

When you either own or run a not-for-profit organization, you can generally tell the economic trends that are prevailing even better than a well-paid economist can. After all, when times get tough, one of the first places that most people cut back on is in the realm of charitable giving. As painful as this is, the burden you bear is still the same, no matter what the economy might be doing. After all, you are involved in this thing for a reason that goes well beyond making a living, or even putting together an impressive P&L statement. You want to make a difference in this world! And it’s great if you can do it in the same free-wheeling style that you use when times are great.

But how can you tighten the belt, and still accomplish the mission of your organization? By being creative, good reader. First off, you can use online collaboration software such as Google Documents to keep everybody working on the same page and can get plenty of things done. For another thing, you can use company credit cards, or even supply each employee with a prepaid credit card for when they need to purchase something. The prepaid option might actually be better, because you can exercise a lot more control over how much an individual employee spends with it.

Another couple of things you can do to keep your expenses down are to merge with a similar non-profit organization (assuming that your goals are very similar and your teams can work well together), and to use social media to promote your organization. While social media is not nearly everything that some folks think it is, you can get your name and your mission out to the right people, if you think through it carefully. Just be sure that you don’t hire someone expensive to design your offering for you, or the savings won’t be that substantial.

Increase Donations with a Special Event

If your non-profit organization is having a hard time raising money, a charitable event might be a great fundraising idea. An event is usually a very successful venture because it allows your most generous contributors a chance to network with their peers. Plus, a little healthy competition in the donation area is never a bad thing! Try one of these ideas for your next charity event:

Music Festivals

A music festival will draw in both new and old contributors. Because you can sell tickets, refreshments, and souvenirs, this can be a very profitable night for your non-profit agency. Although some groups hire a band, if you approach them in just the right way, you may be able to convince a headlining musical group to support your cause and play for free.

Poker Night

A poker or casino night is another great idea! Rent or borrow a few poker tables and dress up your venue to look like a Vegas casino. Your guests will play with real money, but win prizes donated by local businesses. Most area companies will be willing to donate to your cause from the free exposure and the tax benefits. Because this type of event must be restricted to guests over the age of 21, you could include a cash bar and make even more money on drinks.

Licensing

Although your organization is non-profit, it doesn’t exempt you from obtaining the proper licenses for each event. Check with your local government agencies to find out what you’ll need. At a minimum, you’ll need a food and beverage license if you’re selling refreshments. Depending on your area, you may want to solicit volunteers to provide parking lot security and crowd control.

With the right event and the right promotion, your charity can raise money and provide a fun night for the community at the same time!

The Importance Of Public Relations To Charitable Organizations

Many charities succeed not because they are more efficient or serve better causes than their less successful peers, but because they market themselves better and have better public relations. Public relations are very important to the success of a charity. People donate to charities with a bit of glamour.

That is the ugly truth. By glamour in this case, I mean the feeling conveyed by the charity that it is a great and established organization serving a worthy cause. This provides a certain satisfaction to the donor. It makes him feel better about himself and serves his ego. A nondescript outfit which serves a great cause may receive little or no donations if it doesn’t have an inspiring tagline or billboard in front of the office or on the website.

The same principles that apply to marketing normal profit making companies apply to charities. Big names like Greenpeace tend to attract a lot of donors. People think it is a status symbol to be associated with such names. They can tell others the name of the charity to which they are donating and get immediate awed responses. But give them the name of a cause that nobody else has heard of and they would be reluctant to donate.

I do not mean to say that all people donating money to charities are selfish, but the truth is that many are. If the success of the organization in servicing the cause for which it was raising funds is the motive, then the organization should try to use contributions even from these selfish donors. In the real world, everything is a business, even a charity.

The aim of the charity may not be to make money for the founders as in other businesses but still, charities should try to maximize its cash inflow just like any other business. For these good public relations is absolutely necessary.

Clean Clothes Before Donating Them to Charity

Charities might seem like they have it made. They take in things like donated clothes, pay nothing for them, and then sell them to other people, making a profit. Unfortunately, it’s not quite that easy. The clothing has to be cleaned, tagged, and displayed, and there are a lot of other overhead costs for the store. If you want to help a charity out as much as possible when donating clothing, make sure it’s been washed recently. That way the charity won’t have to go through the time, trouble, and expense of cleaning it before they put it out for sale.

That will save the charity a little bit of money, and allow it to continue to operate and help people in need. It’s a good way for you to do just a little bit extra without having to feel like you’re being asked for more. If clothing is ripped or stained, consider just throwing it away, or use it for rags. You can also wear it when you clean, or if you’re working on a remodeling project where your clothing could get damaged. Some people assume that charities will take anything, but that’s not true. If they can’t sell it, they don’t want it.

Some people give things that are clearly garbage to a charity so they can feel like they’ve done something. Only give items that are still usable and that people can purchase and take home. If clothes are too dirty and damaged to be cleaned up to where they look presentable, it’s better not to donate them. It saves the charity a lot of money when it doesn’t have to throw all that away and pay for the trash pickup for those items. Think carefully about what you’re donating, and you’ll give good, clean items that can be used by others.

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