There are a ton of social networks out there that a nonprofit organization can use to its advantage in promoting charitable causes. With the exlposive growth of social media on the internet, a successful charity must include social media tools if it is to create awareness and boost donations.
No matter which social network you are working with, you need to keep a pair of goals in mind.
Your first goal should be to connect with your exsiting donors. This step helps keep them involved and feel good about where the money they have donated is going. A happy and involved donor is a loyal donor. If you connect to them through social media like Facebook or Twitter, this pool will form the core of your fans and followers.
Your second goal should be to attract potential new donors. These are people who can make a difference on various charitable projects by making timely donations through contributing time, resources or money. These are the ones you want to attract to your Facebook page or Twitter account and become fans and followers of your organization.
Why is an active social media presence important? Simply put, this is the best way to create word-of-mouth and raise widespread awareness for whatever cause your organization is championing. Having a strong internet presence erases any preexisting geographic restraints.
Setting up social media accounts is an important step. Filling them with the right content is even more important. You need to send a message that conveys exactly what your organization is about and what you do to help people in need.
Upload photos and videos of your charitable work. Show people out there exactly who you are helping and what impact it is making in their lives. Put up messages from people who have been helped by your charity and allow them to further your organization’s cause through their own words.